W3 Paper COM200
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American Public University *
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200
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Communications
Date
Jun 21, 2024
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docx
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7
Uploaded by Warrior7510
1
Instead of a Memo
Instead of a Memo
Louis Conner
COM200: Interpersonal Communication Prof. DiGaetano
5/12/2024
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Introduction
In this paper, I will outline a communication campaign designed to effectively inform technical support employees about a new training program. The plan focuses on utilizing interactive and engaging methods to ensure the information is communicated clearly and memorably. This approach aims to foster a more engaging and collaborative learning experience compared to traditional text-based memos.
Plan Overview
My goal with this campaign is to inform technical support staff effectively, interactively, and entertainingly about the new training program. Three primary components of the strategy are interactive video presentations, live webinars with Q&A sessions, and a special training portal with forums and chat features. Compared to standard text-based notes, these components leverage technology to produce a more intimate and interesting experience.
1. Presenting Interactive Videos
Concept
: The new training program is introduced via an interactive video presentation that serves as the campaign's opening component. The training program's specifics—including the
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quarterly full-day training sessions and the monthly training credit requirements—will be explained in this film using live-action video, animations, and infographics. Quizzes and clickable links to other resources are two further interactive components of the film.
The argument is that static text is not as interesting as interactive movies. Better able to draw in and maintain the interest of the audience, they facilitate employees' comprehension and retention of the material. Compared to passive material, interactive information greatly increases knowledge retention and engagement, claims the Center for Creative Leadership. Through the use of quizzes and clickable components, the film guarantees that staff members are actively engaged in their education, which improves comprehension and memory.
Supporting Data
: Interactive videos improve viewer retention and involvement, according to studies. Interactive video content, for instance, produces superior learning results than conventional video formats, according to study published in the Journal of Educational Technology & Society. Furthermore, interactive films have been shown in an eLearning Industry
study to raise completion rates and enhance the learning process in its whole.
2. Q&A Live Webinars
Concept
: The second component consists on a number of live webinars in which subject matter experts and trainers will provide the training program in real time. Though they will have live interaction and Q&A sessions, these webinars will cover the same material as the interactive
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Instead of a Memo
movie. To suit many time zones, the webinars will be scheduled at different times and recorded for later viewing.
Justification
: Real-time engagement made possible by live webinars helps allay any questions staff members may have regarding the training program. They promote community and cooperation by enabling lively conversations and quick feedback. The way things are done also guarantees that staff members can hear from their colleagues and pick up knowledge from the responses.
Supporting Data
: Information retention and comprehension are improved by live contact. The Journal of Interactive Learning Research showed that compared to those who simply viewed pre-
recorded videos, live webinar attendees had greater levels of happiness and engagement. Furthermore, real-time Q&A sessions provide for quick clarification of questions, which is essential for efficient learning.
3. Exclusive Online Training Portal with Chat and Forums
Concept
: Building a specific training website on the corporate intranet is the third component. The interactive video and recorded webinars will be among the training resources kept on this platform. Along with live chat and discussion boards, it will allow staff members to ask questions, offer advice, and debate the training material with trainers and peers.
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Justification
: A specialized training site gives all training-related information in one place, making it simple for staff members to access and review the content as needed. Discussion boards and live chat provide a level of community and interaction that promotes continuing conversation and peer education. Social learning theories—which contend that social contact and
teamwork improve learning—are used in this method.
Supporting Data
: Studies have demonstrated that group projects and social contact enhance learning. People learn best, so the Social Learning Theory goes, when they engage with others and exchange knowledge. Through encouraging active participation and involvement, online discussion forums have been shown in a study published in the International Journal of Educational Technology in Higher Education to greatly improve learning outcomes.
Justification and evidence
In this section of your paper, you will justify the choices you made in planning your campaign elements and provide evidence to support this justification. In the example above, you might say that the poster is meant to be a reminder that is always present in the workspace (Resource1, 2019), while the training video is meant to be the main informational resource that the poster reinforces (Resource2, 2017). Finally, the interactive quiz allows the campaign manager and/or the training program staff to determine how well employees understand the information in the campaign (Resource3, 2020).
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Feedback and Questions
Employees who are receiving the information in this campaign need to have the ability to provide feedback and ask questions. In this section, you will explain how they will do this. Options such as a dedicated email address, a web-based feedback form, or a live Q&A session might meet this need.
Conclusion
Implementing these interactive and engaging elements in the communication campaign not only enhances the delivery and retention of training information but also fosters a more personal and collaborative learning environment. By moving beyond traditional memos to utilize
interactive videos, live webinars, and a dedicated training portal, the campaign leverages technology to create a more dynamic and effective training experience. These methods ensure that employees are active participants in their learning journey, leading to better outcomes and a more knowledgeable and prepared support team.
References:
Center for Creative Leadership. (2020). How to improve your active listening skills
. Retrieved from https://www.ccl.org/articles/leading-effectively-articles/improve-your-active-listening-skills/
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eLearning Industry. (2021). The Power of Interactive Videos in eLearning
. Retrieved from https://elearningindustry.com/power-interactive-videos-in-elearning
Journal of Interactive Learning Research. (2018). The Impact of Live Webinars on Student Engagement and Learning Outcomes
. Retrieved from https://www.learntechlib.org/p/184295/