In the 1990s, researchers at pharmaceutical Company P has developed a drug to treat the heart disease. The drugs are developed in order to prevent the patients from the blood clots and to improve the blood flow. However, the unexpected side-effect of the drugs is prolonged erections. This resulted in the blockbuster Drug V. The patent of Drug V expires in 2020. Hence, Company T will begin to sell the generic version of Drug V, as they signed a contract with Company P. A research state that more than 30 million of men from Country U has experience Erectile Dysfunction (ED). Thus, the competition becomes intense. To determine: The model of strategic management process that best explains the story of Drug V or Drug C.

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Chapter MC, Problem 5.3DQ

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In the 1990s, researchers at pharmaceutical Company P has developed a drug to treat the heart disease. The drugs are developed in order to prevent the patients from the blood clots and to improve the blood flow. However, the unexpected side-effect of the drugs is prolonged erections. This resulted in the blockbuster Drug V.

The patent of Drug V expires in 2020. Hence, Company T will begin to sell the generic version of Drug V, as they signed a contract with Company P. A research state that more than 30 million of men from Country U has experience Erectile Dysfunction (ED). Thus, the competition becomes intense.

To determine: The model of strategic management process that best explains the story of Drug V or Drug C.

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