The mission of Company WF is to offer the finest organic and natural foods to the people with the highest quality. They offer top quality foods made from the groceries developed from sustainable agriculture. The market of Company WF began to drop since 2013 due to the presence of healthy competitors. The CEO and cofounder, Person JM wanted to trim the fat by cutting the items that bring obesity to the people of Country U. They wanted to provide healthy foods. But, he failed. The company mislabeled different products wrongly leading to a scandal. To explain: Why Company WF was successful initially and the reason for losing its competitive advantage later.

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Chapter MC, Problem 10.1DQ

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The mission of Company WF is to offer the finest organic and natural foods to the people with the highest quality. They offer top quality foods made from the groceries developed from sustainable agriculture. The market of Company WF began to drop since 2013 due to the presence of healthy competitors.

The CEO and cofounder, Person JM wanted to trim the fat by cutting the items that bring obesity to the people of Country U. They wanted to provide healthy foods. But, he failed. The company mislabeled different products wrongly leading to a scandal.

To explain: Why Company WF was successful initially and the reason for losing its competitive advantage later.

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