Chapter MC, Problem 1.2DQ

Summary Introduction

Case summary:

Person MP is the most decorated Olympian. He won eight gold medals in 2008 at the Olympics at State B of Country C. In 2012, Person MP won 4 gold and 2 silver medals in State L of Country E. In 2016, he won 5 gold medals and 1 silver in City RJ of Country B. When he was young Person MP is diagnosed with ADHD. Hence, the doctors suggested him to learn swimming.

In 2004, he has won 8 medals that include 6 gold and 2 bronzes, when he was 19 years old. Person MP becomes a worldwide brand after his eighth medal in the Olympics of State B of Country C. His manager Person PC has launched him as a superstar. His physical endowments attributed to the success of Person MP. He was arrested two times for Driving Under the Influence (DUI).

Image matters. He lost his image. However, he wanted to keep the public image clean. Hence, he launched his own line of swimwear, which brings him a better image.

To determine: The approach to the strategy process that can be used by Person MP, coach, and manager.