Strategic Management
Strategic Management
3rd Edition
ISBN: 9781259420474
Author: Frank T. Rothaermel The Nancy and Russell McDonough Chair; Professor of Strategy and Sloan Industry Studies Fellow
Publisher: McGraw-Hill Education
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Chapter MC, Problem 14.5DQ
Summary Introduction

Case summary:

Company CS is the largest theatrical producer in the whole world. They used a blue ocean strategy to develop a large, unique and uncontested market in the entertainment industry. The company redefined the circus by eliminating many taken-for-granted elements.

They kept the clown but reduced their importance while performing the shows. They created an entirely new experience for the consumers. The company has fallen into hard times in recent time periods. The company has turned to acquisitions in the search of new blue ocean strategies.

To explain: How can Company CS can once again gain a sustainable competitive advantage.

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Chapter MC Solutions

Strategic Management

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