Strategic Management
3rd Edition
ISBN: 9781259420474
Author: Frank T. Rothaermel The Nancy and Russell McDonough Chair; Professor of Strategy and Sloan Industry Studies Fellow
Publisher: McGraw-Hill Education
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Question
Chapter MC, Problem 13.3DQ
Summary Introduction
Case summary:
Company CC is a successful electronics retailer in the Country US. The company created an excellent set of core competencies that made it develop higher economic value. The success of the Company was dependent on the highly trained and motivated sales personnel present in the firm.
But, in time Company CC lost value because they did not update and upgrade their core competencies. They also laid off top sales personnel which also not helped their cause of being cost-effective. It was a strategic mistake to lay off of top sales personnel. Company CC closed down operations in March 2009.
To explain: The different kind of actions that can be done by Company CC.
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Chapter MC Solutions
Strategic Management
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