Strategic Management
Strategic Management
3rd Edition
ISBN: 9781259420474
Author: Frank T. Rothaermel The Nancy and Russell McDonough Chair; Professor of Strategy and Sloan Industry Studies Fellow
Publisher: McGraw-Hill Education
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Chapter MC, Problem 18.2DQ
Summary Introduction

Case summary:

The CEO of Company NN Person CG believes that the transition from gasoline-powered cars will be to electric motors. There are many Companies around Country US who believe in the view of Person CG. The biggest impediment to large-scale adoption of electric motors is improper infrastructure.

Person CG believes that around 10% of the total auto sales will be electric in the next decade. But, Company TA believes that gasoline-powered cars will become the dominant future technology. Company HA and Company BW believe that hybrid cars will become the next dominant technology in the future.

To explain: The factors that will be critical for setting the next industry standard in-car propulsion.

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Chapter MC Solutions

Strategic Management

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