Company CC is a successful electronics retailer in the Country US. The company created an excellent set of core competencies that made it develop higher economic value. The success of the Company was dependent on the highly trained and motivated sales personnel present in the firm. But, in time Company CC lost value because they did not update and upgrade their core competencies. They also laid off top sales personnel which also not helped their cause of being cost-effective. It was a strategic mistake to lay off of top sales personnel. Company CC closed down operations in March 2009. To explain: The reason why Company CC lost its competitive advantage and the strategic position during the time of competitive disadvantage.

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Chapter MC, Problem 13.2DQ

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Company CC is a successful electronics retailer in the Country US. The company created an excellent set of core competencies that made it develop higher economic value. The success of the Company was dependent on the highly trained and motivated sales personnel present in the firm.

But, in time Company CC lost value because they did not update and upgrade their core competencies. They also laid off top sales personnel which also not helped their cause of being cost-effective. It was a strategic mistake to lay off of top sales personnel. Company CC closed down operations in March 2009.

To explain: The reason why Company CC lost its competitive advantage and the strategic position during the time of competitive disadvantage.

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