Strategic Management
Strategic Management
3rd Edition
ISBN: 9781259420474
Author: Frank T. Rothaermel The Nancy and Russell McDonough Chair; Professor of Strategy and Sloan Industry Studies Fellow
Publisher: McGraw-Hill Education
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Chapter MC, Problem 19.3DQ
Summary Introduction

Case summary:

Company GE is not a conventional company. It split itself becoming a diversified multidivisional structure under Company AT. Person LP is the CEO of Company AT while Person SB is the President. Company GE is known well for developing many of the products.

Company GE states that almost 50% of their product came from the 20% rule. In 2009, Company GE launched its own social networking service integrating all of its other services. Company GE began this social networking service to compete with Company FB.

To explain: Why Company GE has failed in developing other profitable businesses.

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Chapter MC Solutions

Strategic Management

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