Case summary:
Company M international was founded in the year 1987 by Person AM. It chooses the export business in LA countries and C countries. Its successful was huge in countries LA because of its knowledge about the people there. It spreads many programs on health care. It has more than 30 companies and 600 distributors regional.
Many manufactures approaches M company rather than the direct exporting as it has its own doctors, microbiologists, biomedical engineers, and marketing managers.
Characters in the case:
Person AM: The founder of M Company
To discuss: The reason why M Company focuses on countries in LA
Introduction:
Export refers to sending of goods from one country to another country and whereas import refers to receiving goods from one country to another country.
To discuss: The benefits of the regional approach
To discuss: The drawbacks of the regional approach.
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International Business: Competing in the Global Marketplace
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