Case summary:
Company S is an engineering, medical, and manufacturing corporation located in Country G. In the year 2007, this company hired Person PL as CEO (chief executive officer). The reason to appoint Person PL as the CEO is to run a successful business with good profits. Company S identified that there should often be significant changes and only then can they sustain for a long period.
Person PL entered an organization with the goal of bringing changes in the company so that they can perform well in the market and have good gains. Person PL analyzed that too much power has been given to local country managers and low responsibilities were given to business level managers. To change this situation, he applied a “responsibilities and powers” initiative that was to be followed by the mangers.
In the year 2013, the new CEO JK was appointed in the place of Person PL. The new CEO started many initiatives and also started with a new project called “Company S vision 2020” to include advanced technology to Company S’s strategy.
Characters in the case:
Company S,
Person PL,
Person JK.
To determine: The strategy that Person PL was trying to implement in Company S, the advantages of this strategy, and the drawbacks of this strategy (if any).
Introduction:
A strategy is a plan or a method used by companies to achieve goals, for solving problems, and to have a smooth running of the business.
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Chapter IC Solutions
International Business: Competing in the Global Marketplace
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