Chapter IC, Problem 4.1CDQ

Summary Introduction

Case summary:

Company WT is one the world’s largest and most successful retailer company. In Country UA it is the formula for low prices, cost control better inventory management practices and others. The company began to expand into other countries. They have slipped up in many countries such as Country IA, Country GY, Country SK, and others.

The cultural differences of the countries made it increasingly difficult for the business practices for Company WT. The difficulty in adjusting the business practices of Company WT to the different cultural differences was one of the biggest reasons for its slip-ups.

To explain: Why Country IA, Country GY, Country SK, and Country RA are attractive for Company WT and if company WT must concentrate on one or few of them to be successful.