International Business: Competing in the Global Marketplace
International Business: Competing in the Global Marketplace
11th Edition
ISBN: 9781259578113
Author: Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher: McGraw-Hill Education
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Chapter IC, Problem 15.1CDQ
Summary Introduction

Case summary:

For Company J, Country I is the jewel in the crown. It is the manufacturer of construction equipment, which is dominated by Company C and Company K in the global market. In 2015, Government of Country I decided to boost the infrastructure sector. At that time, Company J expected the demand to pick up. The case further deals with the evolution of Company J in Country I from 1979 to till date.

To determine: Why Country I was an attractive market for Company J.

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Chapter IC Solutions

International Business: Competing in the Global Marketplace

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