MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 9.5, Problem 9.8LR
Summary Introduction
To distinguish: The product repositioning and product repositioning.
Introduction:
A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.
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Go to the following link: Forbes TOP companies with the Best CSR reputations.
https://www.forbes.com/sites/vickyvalet/2018/10/11/the-worlds-most-reputable-companies-for-corporate-responsibility-2018/#480e6d813371
Be prepare to share your findings in class. Please write your answers in complete sentences.
Choose an organization with best CSR
Visit the organizations website and copy link to their website below
Does the company have a societal marketing orientation, or is it a company that is known solely for their corporate giving? Explain.
How is this company practicing CSR? Provide examples
Discuss how customers would know this company is a socially responsible company by looking at their website. Please provide examples of your findings below.
1. Explain the role of social media in communication?
2. What are the three types of communication thru social media?
3. Provide a picture demonstrating one type of social media communication for an organization of your choice
Find a commercial of your choice on YouTube. www.youtube.com (Make sure it is appropriate). Tell me about the target market of your organizations marketing mix.
Copy the video link here:
Who is the organization?
What is the product or service?
Who is the specific demographic for your target market? List all and give me a brief explanation how you came to your conclusion.
Example: Teens? Generation x? Y? Baby boomers? Who?
Are there any social factors that influence the specific market?
Are there any ethnic factors?
Are there any economic factors?
Are there any political and legal factors?
Example: FDA regulations?
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