MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 9.3, Problem 9.4LR
Summary Introduction
To discuss: The difference among the behavioral and demographic bases of the market organization.
Introduction:
The company’s activities, which is connected with purchasing and selling a service or product is referred as marketing. It consists of selling, delivering, and advertising of products to the people.
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Ethical decision making includes several influential factors, Except
Question 15Answer
a.
Extent of problems
b.
Probability of Harm
c.
Social consensus
d.
All of the above
e.
Top management actions
_____ is the strategy of increasing sales by introducing new products into new markets.
Question 10Answer
a.
Product penetration
b.
Market penetration
c.
Product development
d.
Product development
Go to the following link: Forbes TOP companies with the Best CSR reputations.
https://www.forbes.com/sites/vickyvalet/2018/10/11/the-worlds-most-reputable-companies-for-corporate-responsibility-2018/#480e6d813371
Be prepare to share your findings in class. Please write your answers in complete sentences.
Choose an organization with best CSR
Visit the organizations website and copy link to their website below
Does the company have a societal marketing orientation, or is it a company that is known solely for their corporate giving? Explain.
How is this company practicing CSR? Provide examples
Discuss how customers would know this company is a socially responsible company by looking at their website. Please provide examples of your findings below.
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