MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 9, Problem 5AMK
Summary Introduction
To discuss: The actions of advertising, which Person X may take to maximize the revenues from a) dormitory students, b) dinners, and c) after the dinner snacks taken by night commuter students.
Introduction:
Marketing is an activity in which set of institutions are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.
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