MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 9, Problem 4AMK
Summary Introduction
To discuss: The size of market and to provide a detailed justification for the marketing segments a) dormitory students b) day commuters c) People working in the area.
Introduction:
Marketing is an activity in which set of institutions are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.
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