MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 9, Problem 3AMK
Summary Introduction
To discuss: The needs of market that are usual to these students, which justify mixing them into a segment in studying the market for Restaurant W.
Introduction:
Marketing is an activity in which set of institutions are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.
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