MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 9, Problem 3AMK
Summary Introduction
To discuss: The needs of market that are usual to these students, which justify mixing them into a segment in studying the market for Restaurant W.
Introduction:
Marketing is an activity in which set of institutions are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.
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Check out a sample textbook solutionStudents have asked these similar questions
A male oriented jeans manufacturer is interested in
designing and marketing jeans exclusively designed
for women. In this case, the primary segmentation
variable the jeans manufacturing is using is:
A
Gender
Age
C
Race
D
Usage rate
B
You are considering setting up a take-away in your community in the area in which you live, using the 4 P’s discuss how you would market each stage of the take away considering there is another take-away in that area.
Do the male and female members of the segments have differing requirements of the distribution system? Do working couples, single individuals, or single parents within the segment have unique needs relating to product distribution?
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