MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 9.1, Problem 9.2LR
Summary Introduction

To discuss: The 3 strategies of market segmentation.

Introduction:

The process of segregating a business market or a broad consumer, usually consisting of potential and existing customers into the sub-groups of customers on the basis of few kinds of shared features.

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