EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
bartleby

Concept explainers

Question
Book Icon
Chapter 9, Problem 9.8MA
Summary Introduction

Case summary: PS's RR program was a children's educational show for 26 years. Currently the program is launched a mobile app in the name of RR. The app is a free app, however the subscription are $9.99 per month and $29.99 semi-annually. This subscription have unlimited access to its library and adventures on themed islands and several television shows. Audio and video storytelling brings life to children. There is a parent dashboard which is helpful for the parents in monitoring the activities of the children's usage.

Characters in the case: Company PS's RR program.

To Determine: The stage in which the product life cycle is the PS's RR program currently in and the reasons on whether the mobile app change its stage.

Introduction: Product life cycle is the cycle through which each product experiences from prologue to removal or inevitable death. When the product advances through these stages, its sales and productivity increments, hit the highest point, and after that mature. Marketers monitor the life-cycle stages of the products with a specific end goal to assess when another item ought to be acquainted with supplant a declining one.

Blurred answer
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning