EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Question
Chapter 9, Problem 9.22MML
Summary Introduction
To discuss: The term crowdsourcing, the reason for the company utilizing it in the new product development with an example.
A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs.
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