In the year 1983 Congress created the orphan designation to look into rate diseases which affects 200,000 patients. FDA offers incentives like quicker approval, tax breaks and extended patent protections. Currently more than 200 orphan drugs each year enter improvement and gain FDA approval. However these drugs are expensive for buyers. There are nearly 7,000 rare diseases that affects 30 million people in Country U each year. Currently private health plans and governments foot the bill. Characters in the case: Company NS. To Determine: The ethical issues surrounding orphan drugs and the reasons on whether pharmaceutical companies be allowed to charge such high prices for such drugs. Introduction: Product life cycle is the cycle through which each product experiences from prologue to removal or inevitable death. When the product advances through these stages, its sales and productivity increments, hit the highest point, and after that mature. Marketers monitor the life-cycle stages of the products with a specific end goal to assess when another item ought to be acquainted with supplant a declining one.

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Case summary: In the year 1983 Congress created the orphan designation to look into rate diseases which affects 200,000 patients. FDA offers incentives like quicker approval, tax breaks and extended patent protections. Currently more than 200 orphan drugs each year enter improvement and gain FDA approval. However these drugs are expensive for buyers. There are nearly 7,000 rare diseases that affects 30 million people in Country U each year. Currently private health plans and governments foot the bill.

Characters in the case: Company NS.

To Determine: The ethical issues surrounding orphan drugs and the reasons on whether pharmaceutical companies be allowed to charge such high prices for such drugs.

Introduction: Product life cycle is the cycle through which each product experiences from prologue to removal or inevitable death. When the product advances through these stages, its sales and productivity increments, hit the highest point, and after that mature. Marketers monitor the life-cycle stages of the products with a specific end goal to assess when another item ought to be acquainted with supplant a declining one.

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