EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 9, Problem 9.13MA
Summary Introduction
Case summary:
The dentists are finding an opportunity in the dental house calls with the aging population and patients The Dental Group B has taken its services in City S and City NY to perform their daily exams and cleaning to root canals. Some of the patients are wealthy and their preference is towards the personal service whereas the other elderly people prefer the personal service.
Recreation of the dental office in the house needs the extra equipments like dental drill, portable X-ray machines, sterile water tanks, lights, and laptop. The cost of the portable X-ray machine is $8,000. It is assumed that the fixed cost of adding the mobile service will rise by $20,000and the desired contribution margin is of 40%.
Introduction:
Costs of production and sales do not vary in the particular period of time is the fixed cost. For example rent, salary, interest should be paid on monthly basis whether the company produces products or not.
To determine: The factors that the dentist must take before providing this service in addition his or her in-office service.
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