EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 9, Problem 9.3DQ
Summary Introduction
To discuss: The advantages of an innovation management system and the way to install such system.
The mixture of innovation processes and change management is an innovation management. The approach of innovation management system yields 2 favorable results. Primarily, it assists in creating an innovative culture in the company. Secondly, it will get many product ideas, which in turn would result in new product successes.
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