EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 9, Problem 9.11MA
Summary Introduction

Case summary: In the year 1983 Congress created the orphan designation to look into rate diseases which affects 200,000 patients. FDA offers incentives like quicker approval, tax breaks and extended patent protections. Currently more than 200 orphan drugs each year enter improvement and gain FDA approval. However these drugs are expensive for buyers. There are nearly 7,000 rare diseases that affects 30 million people in Country U.S each year. Currently private health plans and governments foot the bill.

Characters in the case: Company NS.

To Determine: The effect of austerity measures in Country E and the execution of health-care reform in the Country U on the future orphan drugs.

Introduction: A definitive objectives of healthcare reform are to expand the quantity of guaranteed and to build the nature of care while endeavouring to balance out or decrease costs. Health care reform is a common rubric utilized for examining principal health policy creation or changes generally, legislative arrangement that influences medicinal services conveyance in a given place.

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