EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 8, Problem 9ALR
Summary Introduction

To discuss: The condition at which global marketing strategy generally more successful.

Global marketing refers to the process of bending the strategies of marketing of the organization to adapt to the prevailing conditions of the other countries.

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How do Global marketing target markets throughout the world?
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