EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
Question
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Chapter 8, Problem 1ALR
Summary Introduction

To discuss: The benefits to firms that decide to engage in global marketing.

Global marketing refers to the process of bending the strategies of marketing of the organization to adapt to the prevailing conditions of the other countries.

Expert Solution & Answer
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Explanation of Solution

The benefits to firms that decide to engage in global marketing are as follows:

  • The firm can generate more revenue and they expand their operations outside the country to increase other benefits.
  • Firms can know about the customer behavior, about new products, and alternative distribution strategies.
  • By setting office outside the home country and production facilities the marketer might know about the new approaches to distribution, and encounter new products that helps in the success of the of the firm in international or domestic market.

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