EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 8, Problem 2ALR
Summary Introduction
To discuss: The reason why national infrastructure is important factor for global markertes.
Global marketing refers to the process of bending the strategies of marketing of the organization to adapt to the prevailing conditions of the other countries.
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Chapter 8 Solutions
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