EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
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Chapter 8, Problem 7QA
Summary Introduction
To define: The research and development and its importance to marketers and to product development process
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What is r&D, and what is its importance to marketersand the product development process?
What steps do marketers take to make the introductory stageof the product lifecycle successful enough to reach the growthstage? What are some of the challenges they face?
Why is there a close relationship between marketing and CRM? What is involved in building the customer experience?
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