EBK MARKETING
EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
Question
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Chapter 1, Problem 1QA
Summary Introduction

To determine: the concept of marketing.

Introduction: Marketing is defined as the process in which the product and services are introduced to the customer. The value that they will get after they buy the particular goods or services.

Expert Solution & Answer
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Answer to Problem 1QA

Marketing is the way to introduce any product or services to wide range of customer in short span of time.

Explanation of Solution

Marketing is the process of preparing and providing value to the customer. It is the way to fulfill the society’s need by providing them valuable services and goods by telling them about the products. Marketing includes selling, advertising, delivering productsto customer.

It is helpful in communicating the value to customers through identifying the quality, need, quantity and trust they are in search of.

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Students have asked these similar questions
In your own. Describe below: 1.What is marketing? 2.How do consumers engage in relationship marketing? What strategies can be used to successfully improve relationship marketing? 3.As a customer, what are your value requirements for customer satisfaction? 4.What are some of the key differences between sales and market orientation? 5.Why is marketing important and how does it play an important role in your life?
Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)  Critically discuss the role of Strategic Alliances and Joint Ventures in global marketing strategy with reference to Nando’s.Demonstrate how Nando’s can ensure that these partnerships align with their corporate culture, values, and long-termstrategic objectives. Ground your discussion in relevant strategic management models such as Transaction CostEconomics (TCE).
Which of the following questions that an audience may ask focuses on logic?   a. What is your background and experience?     b. How do I know I can trust you?     c. How can I verify this information?     d. Who benefits from this proposal?
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