EBK MARKETING
EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
Question
Book Icon
Chapter 1, Problem 6QA
Summary Introduction

To determine: Evolution of marketing concept and define triple bottom line orientation.

Introduction: Marketing is the process in which the product and services are introduced to the customer. The value that they will get after they buy the particular goods or services

Blurred answer
Students have asked these similar questions
what are the challenges associated with each marketing mix in the marketing strategy: product, price, distribution, promotion.
Discuss the evolution of marketing orientations and identify the positives and negatives of each of the orientations.
Explain the marketing orientation with examples. According to you which is the most important orientation.
Knowledge Booster
Background pattern image
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning