EBK MARKETING
EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
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Chapter 1, Problem 35C
Summary Introduction

To determine: Need that can be fulfilled by classic coke, diet coke and new diet coke flavors.

Introduction: Coke is a carbonated soft drink that was intended to be patent medicine. Soft drinks are a mixture of carbonated water, sweetener and artificial flavoring. Soft drinks are so-called soft because they can be easily taken other than hard alcoholic drinks.

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Sales promotion techniques used in some countries are not allowed in other countries.  What influence might this have on a sales promotion agency wishing to expand operations from one country to a number of other countries.   Criteria Description  Guide                       Objectives     Collector devices   Multi Sales promotion techniques     What collector devices are permitted as sales promotions vehicles in many European countries (eg) What are the difficulties of using  sales promotions across national boundaries Examples of recent sales promotions campaigns
Sales promotion techniques used in some countries are not allowed in other countries.  What influence might this have on a sales promotion agency wishing to expand operations from one country to a number of other countries.     Criteria Description  Guide       Assumptions   Economies of scale What they should  consider  to expand into countries which are not neighbors’ with similar codes of practice.  What would give the agency economies of scales with its sales promotion campaign.  What could assist in the integration and harmonization of sales promotions techniques.
Sales promotion techniques used in some countries are not allowed in other countries.  What influence might this have on a sales promotion agency wishing to expand operations from one country to a number of other countries. Criteria Description Student Guide Methods of evaluation     Codes of practice How is sales promotions used from market to market What is required to expand sales promotions in new markets What is allowed: knowledge of the voluntary codes and practices The legal codes of practice
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