EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
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Chapter 8, Problem 12QA
Summary Introduction
To determine:The product factors that affect the rate of adoption of innovations.
Introduction: It is not easy for a customer to adopt an innovation and become comfortable with it. Therefore, organizations use some easy product characteristics to make the customers become comfortable with the product and could be able to connect to the product.
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