EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
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Chapter 8, Problem 3QA
Summary Introduction
To distinguish: The durable and non-durable goods and among convenience, shopping and specialty products.
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What is the difference between a durable good anda nondurable good? What are the main differencesamong convenience, shopping, and specialty prod·ucts?
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