EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
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Question
Chapter 8, Problem 43C
Summary Introduction
To explain: The things company can do to move the consumers higher in the adoption pyramid.
Introduction:Tapped birch water has been there for years but was unnoticed till NT made the product available for the consumers. NT is famous for its unique production and supply chain network which has a short two week window during which the product is harvested. This has helped NT gain a competitive edge over competitors. The company often has to deal with some contradictory statements regarding product benefits. NT is a small player in a niche market which has built a strong distribution network over the years.
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