EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
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Chapter 8, Problem 5QA
Summary Introduction
To define: The new product and the understanding of the importance of new product with some types of innovations
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Why is Product Invention important for the marketers?
In this unit, we look at how innovations are commercialized, progressing through a common Product Life Cycle. What are each stages of the Product Life Cycle? What are the dominant characteristics of each stage?
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