Excellence in Business Communication (12th Edition)
Excellence in Business Communication (12th Edition)
12th Edition
ISBN: 9780134319056
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
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Chapter 8, Problem 11LOC
Summary Introduction

To determine:

Etiquette of opening a positive message.

Introduction:

Positive routine messages are written for four main scenarios: communicate the information or the good news, answer all questions, provide all required details, and leave your reader with a good impression of you and your firm. It is common to make numerous requests for information and action throughout your career while also responding to similar requests from other people. Readers receiving routine replies and positive messages will generally be interested in what you have to say, so use the direct approach. Put your main idea (the positive reply or the good news) in the opening. Use the body to explain all the relevant details, and close cordially, perhaps highlighting a benefit to your reader.

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