Chapter 8, Problem 18LOC

Summary Introduction

To determine:

The features of an effective goodwill message.

Introduction:

In sending an effective goodwill message, there are several things to consider. Be sincere and honest. Do not exaggerate or use vague, grandiose language; support positive statements with specific evidence. Use congratulatory messages to build goodwill with clients and colleagues. Send messages of appreciation to emphasize how much you value the work of others. When sending condolence messages, open with a brief statement of sympathy, then adapt your message based on the circumstances and your relationship with the recipient.