Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 6, Problem 6.24MML
Summary Introduction
To discuss: The way how the online purchasing changed the B2B marketing process and its disadvantages and advantages of electronic purchasing.
Online purchasing refers to the electronic medium of shopping of goods and services from a seller through the internet by way of using the web browsers.
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Principles of Marketing (16th Edition)
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