Principles of Marketing (16th Edition)
Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
bartleby

Concept explainers

Question
Book Icon
Chapter 6, Problem 6.22CC
Summary Introduction

Case summary:

Company C is the leading network products company. It produces the products not for the regular customers. It sold their product L and other home networking businesses and to shut down their flip flop video business also. It tries to be a true business-to-business company.

The core products of Company C are switches, routers and other networking devices. It is a forward thinking company and it involves new ideas like next generation of networking tools from cyber security to video conferencing to cloud systems.

By this forward thinking the company transitioned from hardware to leadership consultancy. The major driving force of Company C is customer collaboration. It collaborates with various business customers and to help them to collaborate with employees as internally and external collaboration with partners, suppliers such collaboration happens within and without.

The main advantage of collaboration is to reduce the communication barrier between company and its partners, customers and suppliers. This helps Company C to move into the teaching business and other businesses it has mastered. With the innovation of new products results Company C is emerging leader for global networking businesses with stronger and flexible.

Characters in the case:

  • Company C

To discuss: Whether Company C’s own collaborative culture and the services and products it sells works for all other companies and discuss this issue of consumer products Company P.

Blurred answer
Students have asked these similar questions
A sample concepts personifying the target market of young adults or teenagers, defined in terms of demographic, psychographic and geographic characteristics.
From a cultural perspective, based on research that you have conducted. Select  three of the listed topics you consider relevant to explore in your discussion that will help a company better understand what it is like to live as a citizen in the country you have chosen: geography, social institutions (e.g., family, education, politics, legal system, and social welfare), religion, living conditions, and language.
'Memories in a box' is a business involved in gift baskets for all occassions and event planning located in Trinidad and tobago a) Provide a brief background of the company.   include the business concept and give justification for the profitability of this venture in the current market or economy.  b) Emphasize the unique selling points of the business.   C) Identify the products and services that the company intends to offer, to include the target market.  d) State the strategic vision and mission for the business.
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning