Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 6, Problem 6.10MA
Summary Introduction
To discuss: Technology roles in buying center based on the mobile procurement research.
The term mobile procurement is the process of buying and selling of goods and services by using the mobile procurement software and includes mobile order creation.
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