
Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 6, Problem 6.9MA
Summary Introduction
To discuss: Advantages and disadvantages of e-procurement to both buyers and sellers.
The term e-procurement refers to electronic procurement is the process of buying and selling of goods and services through electronic methods that is by using internet. It includes business-to-business, business-to-consumer and business-to-government.
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Chapter 6 Solutions
Principles of Marketing (16th Edition)
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