Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 6, Problem 6.4DQ
Summary Introduction
To discuss: The term product value analysis and the step it occurs in buying process.
The term product value analysis is the process of redesigning the product or improving the product by making necessary changes. It helps to reduce the cost per unit and to increase the value of the product.
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