Operations Management, Binder Ready Version: An Integrated Approach
Operations Management, Binder Ready Version: An Integrated Approach
6th Edition
ISBN: 9781118952610
Author: R. Dan Reid, Nada R. Sanders
Publisher: WILEY
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Chapter 5, Problem 9DQ
Summary Introduction

Interpretation:Explain the process of QFD (quality functional deployment) with example/s of unsatisfactory deployment.

Concept Introduction:Customers of any product/service need/require certain characteristics which are called ‘voice of the customer’. Such characteristics are to be converted to operational characteristics which can be built (deployed) into the product/service to satisfy the customer. This is a modification of the cause & effect diagram-which technical characteristics will cause the effective satisfaction of which customer need.

QFD is a structured process by which this deployment is carried out. The process carried out early in the development phase, ensures meeting of the customers’ voice.

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