Offers that an individual can suggest to Mr. GE, CEO of an advertising company GC on ways of identifying quality dimensions GC’s customer considered important. Introduction: An advertising company GC has been facing the customer's shortage due to avoiding the customer and customers-defined quality and has focused on speed and the price of the product. This result in heavy loss for the company, even the trusted and regular customers were not coming back and the rate of new customers declining gradually.

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Chapter 5, Problem 1.2CQ

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To determine:

Offers that an individual can suggest to Mr. GE, CEO of an advertising company GC on ways of identifying quality dimensions GC’s customer considered important.

Introduction:

An advertising company GC has been facing the customer's shortage due to avoiding the customer and customers-defined quality and has focused on speed and the price of the product. This result in heavy loss for the company, even the trusted and regular customers were not coming back and the rate of new customers declining gradually.

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