MARKETING: REAL PEOPLE...ACCESS CARD
MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Chapter 5, Problem 2QA
Summary Introduction

To determine: The concept of share of customer, customer lifetime value (CLV) and customer prioritization.

Introduction: A Company maintains its relationship, connection and interaction with its present and potential customers through a technique known as Customer relationship management.

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Why is it essential to retain customers, and how can we relate customer retention with relationship marketing?
Customer satisfaction, focused on current customers, is a key component of Relationship Marketing. Define both and explain the main goal of Relationship Marketing.
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