MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Chapter 5, Problem 6QA
Summary Introduction
To determine: The role of data scientist in analyzing data, artificial intelligence and machine learning.
Introduction: The set of facts figure details collected for analysis or reference are celled as data. Companies maintain data through database management and analyze data to get valuable information from it for decision making purpose.
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What can businesses do to ensure data is correct?
Explain how bad data will impact information, business intelligence and knowledge?
What are the reasons for collecting data from customers? How will we protect that data? What are our responsibilities regarding what we collect, and when does that responsibility become ours?
Make a list of data that is collected all day long in the world around you and to discuss how that data is used. What
data is general data or data available to the public? What data is personal information data? Do you think data is
being collected about you that you don't know about? If so, how is it collected? Are you concerned about any data
that is being collected?
Research and find current examples of personal data that has been exploited. Was the exposure of the data harmful
to the person the data is associated with? To others? In what way? Is the concern regarding the collection of
personal data overblown? Why or why not?
Chapter 5 Solutions
MARKETING: REAL PEOPLE...ACCESS CARD
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