MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Chapter 5, Problem 3QA
Summary Introduction
To determine: The concept of big data and some of its competitive advantages
Introduction: The set of facts figure details collected for analysis or reference are celled as data. Companies maintain data through database management and analyze data to get valuable information from it for decision making purpose.
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What does the expression "Big Data" mean? What advantages does big data have for competition?
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Describe business data and what it can do for you.
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MARKETING: REAL PEOPLE...ACCESS CARD
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