MARKETING: REAL PEOPLE...ACCESS CARD
MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Chapter 5, Problem 3QA
Summary Introduction

To determine: The concept of big data and some of its competitive advantages

Introduction: The set of facts figure details collected for analysis or reference are celled as data. Companies maintain data through database management and analyze data to get valuable information from it for decision making purpose.

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What does the expression "Big Data" mean? What advantages does big data have for competition?
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