The recommended decisions. Introduction: SP is a music application which began as an alternative to other music download services. The customers are offered access to music from its vast library either by paying subscription or by listening it for free with interrupting ads in between. The artists generally have been a little less enthusiastic since SP makes a deal with record labels and by the time it reaches to actual artists, the amount becomes pretty small. It offers various benefits to the users who pay subscription fee. It uses vast amount of customer data and then analyses it to offer best services to its customers. It helps the artists know their most passionate fans so that musicians can target them. The fact that it uses big data analytics for analyzing customer data to a large extent makes it different from its competitors. The recommended decisions are as follows- Gaining the confidence of music artists since they were the ones with least enthusiasm due to some profit issues. Getting more and more music artists on board. Focus on market development.

MARKETING: REAL PEOPLE...ACCESS CARD

11th Edition

ISBN: 9780137684649

Author: Solomon

Publisher: INTER PEAR

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Chapter 5, Problem 32C

Chapter 5, Problem 34C

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Solution Summary: The author describes SP as a music application which began as an alternative to other music download services. It uses vast amount of customer data and then analyses it to offer best services to customers.

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