MARKETING: REAL PEOPLE...ACCESS CARD
MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Chapter 5, Problem 4QA
Summary Introduction

To determine: The sources from where marketers gather big data.

Introduction: The set of facts figure details collected for analysis or reference are celled as data. Companies maintain data through database management and analyze data to get valuable information from it for decision making purpose.

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